Fashion film and video, Milan and worldwide
Fashion film that moves the collection
Campaign films, social cuts, behind the scenes in the ateliers, runway and event coverage. Shot in Milan or on location anywhere, directed by the same team that shoots your campaign.
Video is where a brand shows how a garment moves, how it is made and who wears it. We produce it inside the campaign, so the film, the stills and the social content come from one set and one idea.
Why a campaign made in Milan looks different
One set, every format
Film and stills are planned together. The campaign day delivers the hero film, the vertical cuts for social and the stills, without a second production.
The making as content
For brands producing in Italy, the ateliers are the story: fabric, hands, fittings, finishing. We have access, because it is our production.
Directed, not just filmed
Our art director writes the treatment and stays on set. Framing, pace, casting and styling follow the brand, not the camera operator.
Milan or on location
Studio and locations in Milan and Italy, or abroad with local crews selected by us.
What fashion video production in Milan covers
A fashion film, a runway recording, a behind the scenes series and a vertical cut for social are four different products. We produce all of them, and we plan them in the same days as the photography.
Campaign film and fashion film
A campaign film presents the season in thirty to ninety seconds, with the same concept, casting and styling as the stills. A fashion film is longer and carries a narrative or a mood, the kind of piece a brand uses for a launch, a press day or a stockist presentation. Our fashion video production in Milan builds both on the campaign shoot days: a director and a camera operator work next to the photographer, with light and set shared, so the film and the photographs belong to the same world and the brand pays for one production.
Social cuts and vertical content
Social video is where most fashion content is consumed, and it has its own grammar: vertical, fast, with a hook in the first second and no logo in the first three. We shoot the vertical frames on set from a separate shot list, instead of cropping the horizontal film, and deliver a series of cuts in the lengths each platform rewards, with native captions and the rights to use them in paid media. A single campaign day can give a brand a month of content if it is planned that way.
Behind the scenes in the ateliers
For a made in Italy brand the behind the scenes is the campaign. Hands cutting, sewing, pressing and finishing in the Italian ateliers where the collection is produced, the fabric arriving, the fitting on the model: this is the content buyers and customers ask for and it is almost impossible to fake. Because we produce the garments ourselves, our crews have access to the ateliers and to the production calendar, and the behind the scenes is filmed while the collection is actually being made.
Runway video and event coverage
A fashion show or a presentation exists for twelve minutes and lives for a year as video. We record runway shows with multiple cameras, a clean full length feed for buyers and press, a front row cut and the backstage, and deliver a highlights film within hours for social and the full show within days. The same crew covers launch events, pop ups and showroom days.
Post production, colour and formats
Editing, colour grading, sound design, music licensing, subtitles and the export of every format are part of the delivery, with the rights record for models, music and locations attached. Films are graded to match the still campaign so a brand can run the two side by side on a product page or a press kit. Our editors work in Milan and the brand reviews cuts online, with a fixed number of revision rounds agreed in the scope.
What the service includes
Everything is produced and coordinated by our team in Milan. Nothing is left for you to book separately.
From brief to delivery, in weeks you can plan around
- Week 01Brief and budget
What the film has to do, where it runs, and the range you can invest.
- Week 01 to 02Treatment
Idea, references, storyboard, casting direction, locations. Approved before any booking.
- Week 02 to 03Pre production
Crew, models, styling, hair and make up, locations, permits, music.
- Week 03 to 04Shoot days
Often shared with the photo campaign. Art director on set, live review.
- Week 04 to 06Edit and grade
First cut, revisions, colour grading, sound, titles, formats.
- Week 06Delivery
Hero film and cutdowns per channel, with the rights record.
Timings refer to a campaign film shot with the photo campaign. Standalone films and productions abroad are scheduled at the brief stage.
Ways to work with us
- Hero film for site and launch
- Vertical and square cutdowns
- Shot with the photo campaign
- Short formats for social channels
- Several looks and settings in one day
- Fast turnaround
- Ateliers, fittings, finishing
- Interviews with the makers
- Made in Italy story for site and press
- Multi camera runway or event
- Same day highlight cut
- Full edit for press and archive
Every format is priced on the brief. The request form asks for your budget range so the first answer is already realistic.
One contract, from the fabric to the picture
Riccitelli Milano is a production agency first. We develop and manufacture collections in Italy, and that changes how we shoot them.
The samples are in our hands weeks before the shoot, so fittings happen on the real garment and the art direction grows with the collection instead of arriving at the end. The same project manager follows production and campaign, the delivery dates are aligned, and you sign one agreement instead of five. For brands producing in Italy from abroad, this is the shortest path between the first sketch and the first sale.
The problems brands bring us
- Cost"Video doubled the cost of the campaign."
Shot on the same set with the same crew, the film adds a camera unit and the edit, not a second production.
- Use"We have a beautiful film and nothing that works on social."
Every film is planned with its cutdowns: vertical, square, short, subtitled, delivered together.
- Story"Our clothes are made in Italy but nobody sees it."
Behind the scenes in the ateliers is the most convincing content a made in Italy brand can publish, and we have the access.
- Music and rights"We got a claim on the music."
Music is licensed for the channels and duration agreed, and the licence is part of the delivery.
- Distance"We cannot be in Milan for the shoot."
Live link from the set, review of takes during the day, and a project manager who follows you through the edit.
Frequently asked
Can you shoot film and stills on the same day?
Yes. It is the way we plan most campaigns: shared crew, models and styling, two deliveries.
Do you film in the ateliers?
Yes, for brands producing with us. The making is part of the story and we have access to it.
Do you shoot outside Italy?
Yes, worldwide, with our direction on set and local crews selected by us.
Who edits the film?
Our editors in Milan, under the art director who was on set. Revisions are agreed in the scope.
Is music included?
Licensed music for the channels and duration agreed is part of the delivery. Original compositions can be commissioned.
Which formats do we receive?
The hero film and the cutdowns stated in the scope, usually horizontal, vertical and square, with and without subtitles.
Request
Tell us what the film has to do
Services, timing, a short description and your budget range. You receive a dated reference straight away and a scope as soon as possible, in order of arrival.
The request opens on a dedicated page and takes about three minutes. Nothing is shared outside our team.