Fashion campaign production, Milan and worldwide
Your campaign, produced in the capital of fashion
Photography, film, lookbook, casting, show and event set up, press office. One team based in Milan with Italian art direction, shooting in Milan and on location anywhere in the world.
For brands anywhere that want their collection seen the way Milan sees it. We produce the clothes and we produce the images, so the campaign is built on real garments, real fittings and a budget agreed before the first call.
Why a campaign made in Milan looks different
The capital of fashion
Photographers, stylists, hair and make up artists, model agencies, studios and locations that work the fashion weeks all year. In Milan the crew already exists. We book it, we do not build it from scratch.
Italian art direction
Taste trained on decades of Italian image making: light, proportion, restraint, and casting on character before beauty. It is what separates a product photo from a picture people remember.
Made in Italy, shown as made in Italy
If your garments are produced here, your images should say so. Ateliers, fabrics, hands at work and the city itself become part of the story, with full traceability behind every claim.
Shooting worldwide
Milan is the base. Our direction team travels, and we select local crews and casting on location: Europe, the Middle East, the Americas, Asia. Same eye, wherever the story has to be shot.
What a fashion campaign produced in Milan involves
A fashion campaign is a chain of decisions, and most of the cost of a bad one is paid after the shoot. This is how we run the chain, from the first brief to the files you actually publish.
Fashion campaign production as a single service
Fashion campaign production means one team is responsible for the finished result, from the first call to the last file. In Milan we build the concept, book the photographer, the videographer, the stylist, the hair and make up artists and the models, choose the studio or the location, run the shoot days and deliver the files sorted by channel, with usage rights written down. The brand approves three things along the way: the concept, the casting and the final selection. Everything else is production, and production is our work. This is the difference between hiring a fashion photographer in Milan and commissioning a campaign that is ready to publish on the launch date.
Why the capital of fashion changes the result
Milan hosts two fashion weeks a year and a permanent industry around them. The photographers, stylists, model agencies, studios, locations and post production houses that work for the big houses are the same people available to a smaller brand, if someone knows who to call and when. We do, because we are part of that circuit every season. A campaign shot in Milan also carries the city in the image: palazzi, courtyards, ateliers, daylight studios in the old industrial districts, the fabric and trim suppliers around Via Montenapoleone. For a made in Italy brand they are proof of where the clothes come from.
Campaigns, lookbooks and ecommerce from the same production
The most expensive mistake in fashion image making is shooting the collection three times. We plan the production so one block of days gives the brand a campaign, a lookbook for buyers, an ecommerce set on white and the vertical cuts for social, with the same models, the same styling and the same light. The art director writes the shot list with every channel in mind from the start, so a drop, a wholesale appointment and a press release can all open on the same day with images that belong to the same family.
Shooting on location anywhere in the world
Milan is where we think and where we post produce. The shoot happens where the brand needs it. We have run productions across Europe, in the Middle East, in the Americas and in Asia with our direction team on set and local crews we select ourselves, so the standard is the Milan standard and the contract is still one. For brands based abroad that produce their collection with us in Italy, this means the same team handles the garments and the images, in their own market, with the samples arriving on set already fitted.
Made in Italy, produced and photographed by the same hands
Riccitelli Milano is first of all a production agency. We develop and manufacture collections in Italian ateliers, from tailoring and ready to wear to knitwear, leather and outerwear and denim. When the campaign is produced by the same company that cuts and sews the garments, the samples are on the fitting table weeks before the shoot, the art direction grows with the collection and the garments and the images share one launch date. Read how we produce garments in Italy if the collection is still to be made.
Shooting and campaigns anywhere in the world
Milan is where we are based and where we think. The shoot happens wherever the brand needs it.
Our direction team travels with the project. On location we select the local crew, the casting and the suppliers ourselves, so the standard is the Milan standard and the contract is still one. Post production, press and the rest of the launch come back to Milan. Brands abroad producing their collection with us get the same team for the garments and for the images, in their own market.
- EuropeParis, London, Berlin, Lisbon, Istanbul and beyond
- Middle EastDubai, Riyadh, Beirut, Doha
- AmericasNew York, Los Angeles, Miami, Mexico City, São Paulo
- AsiaTokyo, Seoul, Shanghai, Singapore
Every piece of a fashion campaign
Each service has its own page and its own team. Book one, or book the whole launch in a single contract.
From brief to delivery, in weeks you can plan around
- Week 01Brief and budget
You tell us what the campaign has to do and what you can invest. We answer with a scope that fits that budget.
- Week 01 to 02Concept and art direction
Moodboard, references, shot list, casting direction and locations. You approve the concept before anyone is booked.
- Week 02 to 03Casting, crew and locations
Models, photographer, videographer, stylist, hair and make up, studio or location, in Milan or abroad. Contracts and usage rights signed before the shoot day.
- Week 03 to 04Production days
One or more days on set, with our art director present from the first frame to the last.
- Week 04 to 06Post production
Selection, retouching, colour grading, video editing, formats for ecommerce, social, print and press.
- Week 06Delivery and rights
Final files organised by use, with a clear record of which image can be used where and for how long.
Timings refer to a standard campaign. Shows, events and productions abroad follow their own calendar, agreed at the brief stage.
Ways to work with us
- One day on set, Milan
- Art direction and styling
- Photography or video, or both
- Casting of one or two models
- Post production and formats
- Full collection on model and on white
- Line sheet for buyers
- Details and flat lays
- Files named and sized for your shop
- Positioning and art direction
- Campaign, lookbook and film
- Launch event or presentation
- Press office for the launch window
- One contract, one project manager
- Our direction team on location abroad
- Local crew and casting, selected by us
- Same standard as Milan
- Logistics and permits handled
Every format is priced on the brief. The request form asks for your budget range so the first answer you receive is already realistic.
One contract, from the fabric to the picture
Riccitelli Milano is a production agency first. We develop and manufacture collections in Italy, and that changes how we shoot them.
The samples are in our hands weeks before the shoot, so fittings happen on the real garment and the art direction grows with the collection instead of arriving at the end. The same project manager follows production and campaign, the delivery dates are aligned, and you sign one agreement instead of five. For brands producing in Italy from abroad, this is the shortest path between the first sketch and the first sale.
Recent productions
Streetwear label, first drop
Positioning, Italian art direction, casting on character, campaign shot abroad with a local crew, white background lookbook, film and a limited drop mechanic for the launch.
Womenswear brand, seasonal campaign
Collection produced in our ateliers and shot in Milan: lookbook, ecommerce set and a short campaign film, delivered together with the garments.
Accessories brand, presentation
Showroom set up during fashion week, still life campaign and a press kit for Italian and international editors.
We sign confidentiality agreements with every client, so names and full case studies are shared only in person.
The problems brands bring us
- Budget"I have no idea what a campaign should cost."
Nobody should start a production without knowing the number. We ask for your budget range first and answer with what it buys, in writing, before any booking.
- Trust"I was quoted, paid a deposit and then the quality was nothing like the moodboard."
You approve concept, casting and locations before the shoot day, our art director is on set, and the agreement states deliverables, dates and rights.
- Results"Beautiful pictures, zero sales."
A campaign is built from the sell backwards: ecommerce set, lookbook for buyers, press material and social cuts all come out of the same production days.
- Perception"My images look cheap next to the brands I compete with."
Light, styling, casting and retouching are where the difference lives. In Milan this is daily work, and it is what you pay an art director for.
- Rights"The model agency is now asking for more money for the images we already used."
Usage rights are negotiated and signed before the shoot, by territory, channel and duration, and delivered with the files.
- Distance"We are not in Italy. How do we run a shoot in Milan, or in our own country, from abroad?"
One English speaking project manager, a fixed update rhythm, live feed from the set and the option to join remotely or fly in. Most of our clients are abroad, and when the story needs it we come to you.
Frequently asked
Do you only work with brands that produce with you?
No. Campaign, lookbook, casting, show, event and PR services are available on their own. Brands that also produce with us get one contract and one timeline for both.
Do you shoot outside Italy?
Yes, worldwide. Our direction team travels and we select local crews and casting on location. Milan remains the base for art direction, post production and press.
How far in advance should we book?
A standard campaign needs about six weeks from brief to delivery. Shows and events during fashion week are booked months ahead, because the city is full.
Do you handle model contracts and image rights?
Yes. Casting, agency negotiation, contracts and usage rights by territory, channel and duration are part of the production, and the rights record is delivered with the files.
What do we need to send you to start?
The request form: the services you need, when, where, a short description of the project and your budget range. We answer with a scope and a call.
Why is the budget mandatory in the form?
Because every production is sized on it. The range you indicate stays confidential and lets us answer with a scope that fits, so the first conversation is already about the right project.
Can you produce the garments and the campaign at the same time?
Yes, and it is the way we prefer to work. Samples are fitted and photographed as they are developed, and production and campaign deliveries are aligned for the launch date.
Do you also manage the launch after the shoot?
Yes. Press office, launch event, showroom or pop up and the online drop can be part of the same project.
Request
Tell us what the campaign has to do
Services, timing, a short description and your budget range. You receive a dated reference straight away and a scope as soon as possible, in order of arrival.
The request opens on a dedicated page and takes about three minutes. Nothing is shared outside our team.