Fashion events, pop up and showroom set up, Milan
Events, pop up stores and showrooms, set up in Milan
Launch events, pop up stores, showrooms during fashion week and trade fair stands. Concept, set design, location, build, guests, catering, coverage and press. Produced by one team in Milan.
An event is the moment the brand meets its customers, buyers and press in person. We design and set up the space, run the evening and deliver the content, with the same care as a show.
Why a campaign made in Milan looks different
Spaces in Milan
Galleries, showrooms, courtyards, shops for rent, trade fair halls. We know which space fits which brand and which week they are free.
Set design and build
Our art direction designs the space around the product; set builders and suppliers from the Milan circuit build it, and strike it, on time.
Guests and press
Invitations, guest list, press office, seeding to the right editors, stylists and buyers in Milan and abroad.
Content from the night
Photo and video coverage delivered fast, for press and social, with the product shown as it was presented.
What fashion event production in Milan includes
Pop up stores, showrooms, launch events and trade fair stands are where a collection meets the people who buy it. We build the space, run the day and connect it to the rest of the launch.
Pop up stores in Milan
A pop up store in Milan puts a brand on a street where its customers already walk, for a week or a month, without the cost of a lease. We find the space, in Brera, Porta Nuova, the Navigli, the Quadrilatero or the design district, negotiate the terms, design the interior to the brand identity, produce fixtures and signage, staff the store and run the opening. The pop up is connected to the online store so sales, data and content from the space feed the brand after the shutters close.
Showroom set up during fashion week
For buyers, the showroom is where the season is sold. We set up showrooms for fashion week and for sales campaigns: space, rails and fixtures, lighting, the collection presented by story and delivery drop, a line sheet and lookbook on every table, appointment scheduling and showroom staff who know the collection. When the collection is produced with us, the orders written in the showroom go straight into the production plan.
Launch events and brand events
A launch event introduces a brand, a collection or a collaboration to press, buyers, clients and the community around the brand in one evening. We produce the concept, the venue, the set, catering, music, lighting, the guest flow and the photography and video coverage, with the press office building the guest list and the follow up. The product is always at the centre: on rails, on mannequins, on models, or in the hands of the guests.
Trade fair stands and fashion fairs
Fashion trade fairs in Milan, Paris, Florence and abroad are where many brands meet their first stockists. We design and build the stand, from a small modular space to a custom build, produce the graphics, the fixtures and the sample presentation, staff it with people who can take an order, and prepare the digital line sheet and the sales kit buyers take away. The same stand design can travel between fairs with the graphics updated per season.
Events on location worldwide
Brand events, pop ups and showrooms are produced wherever the brand needs them, with our production team and local suppliers we select and supervise. The design, the brand standard and the contract are one, whether the space is in Milan, Paris, Dubai, New York or Tokyo. For brands based abroad producing their collection in Italy, we often open the first market with a pop up or a showroom in their own city, with the campaign and the press office running alongside.
What the service includes
Everything is produced and coordinated by our team in Milan. Nothing is left for you to book separately.
From brief to delivery, in weeks you can plan around
- Week 01Brief and budget
Type of event, date, size, the range you can invest. We answer with a scope and a plan.
- Week 01 to 03Concept and venue
Set design, location options, guest strategy. Approved before booking.
- Week 03 to 06Booking
Venue, suppliers, catering, staff, press, insurance.
- Week 06 to 08Production
Materials, furniture, print, product display, invitations sent.
- Event weekBuild
Set build, technical, product placement, rehearsal of the flow.
- Event dayRun and deliver
The evening, the coverage, the strike, the content delivered.
Timings refer to a launch event or pop up in Milan. Showrooms during fashion week and trade fairs follow the fair calendar, booked months ahead.
Ways to work with us
- One evening, Milan venue
- Set design and product display
- Guests, press, catering
- Coverage delivered next day
- Days to weeks in a Milan space
- Retail set up and staff
- Opening event
- Content and press
- Showroom during fashion week or stand at a fair
- Set up, display, appointments
- Buyer and press outreach
Every format is priced on the brief. The request form asks for your budget range so the first answer is already realistic.
One contract, from the fabric to the picture
Riccitelli Milano is a production agency first. We develop and manufacture collections in Italy, and that changes how we shoot them.
The samples are in our hands weeks before the shoot, so fittings happen on the real garment and the art direction grows with the collection instead of arriving at the end. The same project manager follows production and campaign, the delivery dates are aligned, and you sign one agreement instead of five. For brands producing in Italy from abroad, this is the shortest path between the first sketch and the first sale.
The problems brands bring us
- Space"We could not find a space in Milan during fashion week."
We book early and know which spaces are free in which week, from galleries to shops for rent.
- Budget"The quotes kept growing."
One scope that covers venue, build, hospitality, guests, press and coverage, agreed before booking.
- Guests"We set up a beautiful space and the right people did not come."
Guest list and press office are produced with the event, with seeding to the editors, stylists and buyers that matter for the brand.
- Product"The clothes were not ready for the opening."
When we produce the collection, samples and stock are finished and delivered in the event plan.
- Content"We have no good pictures of the evening."
Photo and video coverage are part of the production and delivered fast for press and social.
Frequently asked
Can you set up a showroom during Milan fashion week?
Yes. Space, set up, display, appointments and outreach to buyers and press, booked months ahead.
Do you run pop up stores?
Yes. Space, retail set up, staff, opening event, content and press, for days or weeks.
Do you handle catering and staff?
Yes. Hospitality is part of the production when the brief asks for it.
Can you build a stand at a trade fair?
Yes. Stand design, build, display and outreach, within the fair calendar.
Do you produce events outside Milan?
Yes. Our direction team travels and we work with local suppliers selected by us.
Is press included?
Guest list and press office can be part of the same project. See the fashion PR page.
Request
Tell us about the event
Services, timing, a short description and your budget range. You receive a dated reference straight away and a scope as soon as possible, in order of arrival.
The request opens on a dedicated page and takes about three minutes. Nothing is shared outside our team.